How Fundraisers Can Build a Plan of Action in a Shifting Environment

“For nonprofit fundraisers heading into the spring season, when many organizations plan galas and major donor events, the uncertainty around coronavirus (COVID-19) may present unique challenges and raise questions such as:

• Should we cancel our spring events?

• What should we tell our donors, who may be impacted by market volatility and hold off on making commitments?

• If in-person events are no longer an option, what are the alternatives for engaging donors?

Below are considerations for navigating fundraising and donor outreach in an ambiguous, rapidly shifting environment.

What to do now: Evaluate your options and communicate up-front with donors

Given that nonprofit programs help benefit society, they’re also most needed during times of crisis. Staying calm and thinking proactively are key to maintaining strong donor relationships that can weather the storm.

“You have to be the voice of reason,” says CJ Orr, Vice President of Orr Group, which offers fundraising strategy and consulting to nonprofits. “Communicate your plans with your top donors and continue to cultivate your relationships.”” Continue reading.

Source: First Republic Bank